SAT-7 has announced that Toxic, their first feature-length film, is now available for travellers flying with Emirates, Qatar Airways, Saudia, and Kuwait Airways. The film’s inclusion on the in-flight playlists of these major airlines means that tens of millions of passengers are now able to view them.
Maged Mounir, Executive Director of SAT-7’s Egypt office, enthused: “We are delighted that Toxic is now available to millions of travellers on these busy airlines, meaning that many more people will be introduced to the film’s message about the power of forgiveness. It also potentially acts as an introduction to the wider ministry of SAT-7, opening up the opportunity for people to hear the Good News of Jesus Christ through our other programs.”
Toxic, an Arabic drama about relationships, trauma, and forgiveness, was shot primarily in SAT-7’s studio in Cairo. It has been broadcast a number of times on SAT-7 ARABIC, with more showings scheduled throughout 2024, as well as being showcased at four film festivals.
SAT-7 wanted to make Toxic more widely available and enlisted a distributor to approach other platforms with the film. Toxic was funded in partnership with the Norwegian Mission Society (NMS) as part of SAT-7’s Current Affairs Project. Gro Smørdal, Director of Department MENA at NMS, explained: “In Toxic, we meet people with strong emotions such as love, hate, forgiveness, inferiority, and revenge. The film prompts viewers to consider what choices they have and how they should respond. Elegant, exciting, and reflective from SAT-7. As SAT-7 Partners, we feel so proud and excited that Toxic is available on major airlines such as Qatar and Emirates, and hope that many viewers will be impacted by its powerful message.”
Toxic’s characters include a woman who is rejected by society because of her appearance, a Syrian man who witnesses the killing of his father by religious fanatics, and a Jordanian woman who faces oppression and emotional pressure at a young age. Although their storylines are initially separate, surprising circumstances bring the characters together, allowing them to share their stories and learn how to forgive those who have wronged them.
Producer John Adly was keen to portray forgiveness, not as passive or weak, but as a powerful force that helps people live a free and fulfilling life. He explained: “In their search for a cure, each character realises in the end that revenge cannot heal their souls. Forgiveness is the way to overcome the harm done to them.”
Main Photo Credit: Fasyah Halim via Unsplash
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