Comment: Help for parents in the digital age

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A new parent hub to help families navigate the world of video games has been launched.

Ukie, the leading video games industry body, has launched Ask About Games a resource designed to support parents, caregivers and families in navigating the world of video games. As technology continues to evolve, so does the landscape of parenting, with video game ownership now a reality for 70% of UK households. Ask About Games aims to equip parents with the necessary tools and knowledge to engage in meaningful discussions about fostering healthy digital habits for their children.

Despite widespread belief among three-quarters of parents that parental controls are essential for safeguarding children, many parents have yet to fully utilise these protective measures. Four in ten parents admit they haven’t discussed online decision-making with their kids. Recognising this gap Ask About Games seeks to empower parents and families to activate these controls, which are readily available on all video game platforms.

Nick Poole, CEO of Ukie, explained: “Our mission is to empower parents with straightforward, practical resources that make video game safety easy to understand and implement. By offering expert advice and clear guidance, we aim to help families ensure a safe and enjoyable gaming environment for their children.”

Ask About Games is backed by the video game industry and designed to distil expert advice into digestible insights. Recognising the time constraints faced by parents, it serves as a one-stop destination for accessing top-notch tips, starting the power up pact, and game guides that help parents navigate the video game landscape. The platform also offers a user-friendly guide on configuring parental controls, ensuring families can enjoy gaming experiences safely and joyfully, as well as the option to search and find games that suits families.

Andy Robertson, Founder of the Family Gaming Database said: “In today’s digital age, it’s crucial for parents to be actively involved in their children’s gaming lives. Our API provides an instantly searchable library of the latest video games for Ask About Games readers.”

Main Photo Credit: Alex Haney via Unsplash

Val Fraser

Val Fraser is a trained journalist with over 12 years’ experience working on staff in various demanding media environments. She has authored/edited thousands of articles including news, travel and features. Val has authored/contributed to nine non-fiction books. A regular columnist, she stepped up to the role of Digital Editor in September 2022 and is responsible for the Sorted Magazine website.
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