UK men spend an average of £290 per year on clothes they never wear. Men in Northern Ireland spend an average of £475 on unworn clothing each year.
These were the findings of a comprehensive new study commissioned by custom-fit menswear brand, Spoke London. 2,000 men, of all ages and from different regions of the UK, took part in the survey helping to give a clear understanding of online shopping and returning habits.
A huge 69% of men claim they simply ‘can’t be bothered’ as the main reason for not returning clothes that do not fit. Even with the options of a parcel drop off or included return labels to make it as easy and hassle free as possible, 16% of men still said they would never return an item of clothing. A further 28% of men said that they would only consider returning an item if it cost £300 or more.
According to the survey results, size and fit are the most important factors when making a purchase, this is supported by the fact that 30% of men said that fit or size is the most common reason they would return something, suggesting brands aren’t meeting expectations.
Spoke’s data revealed that almost 60% of men chose not to return clothing, and 30% of those choose to gift their unwanted items to friends and family. These men may be doing the environment a favour as an estimated 50% of returns never make it back into a clothing company’s inventory and, in the worst cases, go on to be incinerated or to landfill* this is one of the reasons Spoke are committed to ensuring the best possible fit for their customers.
* source: https://acsclothing.co.uk/what-happens-to-your-internet-shopping-returns/
Full campaign and research available to view here: https://spoke-london.com/pages/mens-online-clothes-shopping-habits
Sorted discusses the big issues of the day – focusing on subjects as diverse as culture, sport, cars, health, faith, gadgets, humour and relationships. We aim to be positive and wholesome in all we do. And we have been achieving this since 2007.
Every printed issue of Sorted is read by more than 100,000 men in 21 different countries – while digitally, the number of people reading our online content (free and via subscription) continues to soar.
