UK men spend an average of £290 per year on clothes they never wear. Men in Northern Ireland spend an average of £475 on unworn clothing each year.

These were the findings of a comprehensive new study commissioned by custom-fit menswear brand, Spoke London. 2,000 men, of all ages and from different regions of the UK, took part in the survey helping to give a clear understanding of online shopping and returning habits.

A huge 69% of men claim they simply ‘can’t be bothered’ as the main reason for not returning clothes that do not fit. Even with the options of a parcel drop off or included return labels to make it as easy and hassle free as possible, 16% of men still said they would never return an item of clothing. A further 28% of men said that they would only consider returning an item if it cost £300 or more.

According to the survey results, size and fit are the most important factors when making a purchase, this is supported by the fact that 30% of men said that fit or size is the most common reason they would return something, suggesting brands aren’t meeting expectations.

Spoke’s data revealed that almost 60% of men chose not to return clothing, and 30% of those choose to gift their unwanted items to friends and family. These men may be doing the environment a favour as an estimated 50% of returns never make it back into a clothing company’s inventory and, in the worst cases, go on to be incinerated or to landfill* this is one of the reasons Spoke are committed to ensuring the best possible fit for their customers.

* source:

Full campaign and research available to view here:

Val Fraser

Val Fraser is a trained journalist with over 12 years’ experience working on staff in various demanding media environments. She has authored/edited thousands of articles including news, travel and features. Val has authored/contributed to nine non-fiction books. A regular columnist, she stepped up to the role of Digital Editor in September 2022 and is responsible for the Sorted Magazine website.

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